What Is White Hat SEO?

The word white hat originates from old western movies where the nice guys wore the white hats and the crooks wore the black hats. Today the term white hat SEO refers to ethical internet search engine optimization techniques and black hat SEO refers to unethical approaches.

White hat SEO follows the guidelines set down by the search engines themselves, such as naturally linking to other sites and not buying links that your search engines don't like. If a link to another website has to be bought it's not really a true vote for that website, because it has been placed there just for financial gain and not because the hyperlink will be of genuine interest to those sites visitors.

The utilization of keyphrases can be considered white or black hat as white hat SEO'rs uses keyphases in the natural context of a body of text, if you write your web copy for the visitors and not the search engines you'll achieve better results.

Black hat techniques involve keyphrase stuffing which tries to fool the internet search engine into thinking that a typical page is of more relevance since it uses the keyphrase lots of times. The search engines have algorithms for detecting this and can penalize a site for using these techniques.

A white hat company will never try to cover up anything from their clients; they'll keep them involved as much as they could in the SEO process and never mislead them in how they achieve their results.

It is definitely best to analyze an organization before using them and read up about a few of the terminology used in this industry because it will give you a better understanding on what's associated with internet search engine optimization.

Another thing to be aware of is price, in case a company is offering cheap services this will mean they are cutting corners and using black hat SEO to attain results, as internet search engine optimization can be a long process which can take months prior to the effort pays off. So keep clear of companies that claim they could get quick results at knocked down prices.

Getting More Google Plus Followers

Google has started its new social network Google Plus. It's the self pronounced "Facebook Killer," and it is coming to overtaking the social networking scene. This is perfect for customers and businesses alike and people are already wondering how they are able to start marketing with Google Plus.

So what's so special about it?

Primarily, it takes what was so successful about Facebook and adds a little Google magic to create a fully featured social network which targets displaying various types of content.

Google loves content, right? Why would their social network be any different? Content delivery may be the focus of Google Plus and as such a couple of important capabilities exist.

Circles are Google's means to fix privacy issues. Essentially, you group up all of your "friends" into circles and an individual will be posting any type of content or status update, you select which circles you'd like the information to be visible to. For instance, you may not want your family to see your Vegas holiday photos much as you could not want your coworkers to see what you really did in your sick day.

Additionally, Google Plus eliminates the "one-to-one" ratio available in Facebook. It is a bit like Twitter where one can follow someone or be followed, it's not just a reciprocal relationship off the bat and it is straightforward to determine whether your followers can see your content or not.

So for business use, Google plans to release business accounts like Facebook pages. For the meantime, it's recommended to start learning getting more Google Plus followers so after these people do add this feature; your company might have a leg up.

There are certainly a few excellent ways to do this. Initially, it's a good idea (much like Twitter) to start following critical and influential users. This would get you the publicity and additionally assists you with establishing some very nice techniques on the best way to use Google Plus a great deal more effectively.

From there, it is additionally vital to be quite active. Begin commenting on others posts and engage other users. Much like everything on the net, ensure you are adding value to the conversation. People should trust you and rely on your opinion, which can trigger a follow.

As you most likely discovered your internet marketing training, you will find often tools that could make things easier for you over the way. Exactly the same goes for Google Plus. There is a website named Social Stats where it is straightforward to check in to see that has got a lot of followers on Google Plus. Just log in with your Google information and it will display a list of the very best accounts. You'll want to start following those users and utilize the recommendations I outlined above.

There is no question that Google Plus will probably be an extremely useful marketing tool in the future. If you intend to get a mind begin the competition, now is the time for you to join up with Google Plus and begin learning how you should use it for all of your marketing efforts!

Getting More Facebook Likes In Using LinkedIn

Have you been looking to get visitors to "like" your page the hard way? Here's the method that you get it done the easy way. It's hard to think there are over three million active pages.  Facebook has generated a pool of prospects for your company that only gets bigger. Generating fan page likes is a lot easier than you think. To answer the question, "Getting more likes in," follow the following formula:

Getting more fan page likes is simple. The first step is discovering the right LinkedIn groups to join.

1. Create a LinkedIn account. Try to give the maximum amount of information as possible. The more complete the profile, the better.

2. Head to the group search bar at the very top right of the page to get highly targeted prospects to send to your fan page.

3. You will find great prospects in groups which can be named after famous public figures such as Angelina Jolie, almost any motivational speaker.

4. Find at the very least five groups that could relate to your company that you may be active in. You genuinely want to ensure that you are not coming off sales. Your goal is to exhibit yourself as a leader and answer questions. Additionally, you want to post interesting questions to strike curiosity about you that leads visitors to your LinkedIn profile.

Create a Like Exchange Within the Group                                                                  

When you have spent about three days to a week really being actively involved within your groups by sharing ideas and answering questions, now it's time to take charge and ask the million dollar question. You want to show that you will be a leader. You want to take up a great discussion which will generate a lot of comments that lead directly back once again to you.

Write this message in the discussion box. "Hello everyone, let's share likes and grow our business exposure." This technique is easy, yet powerful. After you type this in, leave your fan page url for people to see it and like it.

Here's what happens. Your prospects will go to your fan page, which hopefully has a huge amount of great content and value on it. Next, they will like your page and send you a personal message back letting you know that they have liked your page. Now it's your turn to like their page.

Start Prospecting

After you prefer their page, send them a personal message to begin the connection. Thank them for liking your page and let them realize that you anticipate getting to know them. I prefer to express something like this: "Just wanted to tell you that I've liked your fan page in return. I anticipate connecting with you. Incidentally, what would you do?"

This strategy is a great way to learn from other business owners about just how to attract new fans and have more likes via a community of sharing. Using this simple technique opens the doors to, one, a lot of traffic to your fan page; two, a lot of traffic to your website or blog and, three, higher conversions within your business. So it's time to access it. Raise your business and get facebook fans now!