White hat SEO refers to search engine optimization methods
you or your site's online marketer can employ which are Google/search engine
friendly to get your site to rank. These are methods which are actually Google
approved and preferred as they don't really try to game the system.
Keyword Usage – A cornerstone of old fashioned white hat
SEO. Keyword usage could be white hat, depending how you use it. Make sure you
use your keywords in your posts, titles, image tags, etc. On the other hand,
good keyword SEO should really be your first order of business before going to
the problem of accomplishing any real SEO for the site.
Guest Blogging - Guest blogging is another white hat SEO method which involves contacting another blogger, presumably in your niche, and
offering to publish a guest post because of their blog. It is perfect for
networking and gets your writing and viewpoint before a brand new audience.
Generally you are allowed a link of some type back once again to your site so that
is some valuable link juice coming your way.
Natural Inbound Links - Getting natural inbound links is
definitely the goal. Creating your own personal links to your site is easy, but
Google understandably is not impressed at your ability to do this while there
is no vote of quality involved.
Interior Links - Make sure to make full use of interior
links once you can link to relevant content elsewhere on your site. This
spreads the link juice around your site and also helps Google identify your
content and which keywords are connected with which pages. This also keeps
people on your site longer and lowers your SEO bounce rate, which really is a
plus and one particular less affecting but nonetheless important Google ranking
factors.
Blog Commenting - Blog commenting could be abused based upon
how you use it. For this to be white hat SEO, what this means is not leaving
stock comments without reading the content and commenting just for the sake of
a link. You will receive a whole lot further in the event that you target
relevant blogs, stay along with their new post updates, and leave well-planned
and thought inducing comments (even omitting the keyword rich anchor text for
the link) that will encourage traffic back once again to your site.
Quality Content - (Regularly updated) quality content is
really a major type in white hat SEO. Google loves freshly updated content
which will be one of many reasons , WordPress can help you rank better, however
they love quality content to place towards the top of these SERPs as this ties
in with the natural inbound link point and gets other webmasters to link to
your content willingly.