If you want to use Facebook for book marketing, you will
need to know the way Facebook fan pages work. One of the biggest mistakes that
authors make is not to create a fan page in the first place. What a missed
opportunity! But why, you ask? Because you want to market your book, not just
to your friends, but to your fans! Let's discuss several ways a Facebook fanpage can help you market your book.
Custom Facebook Fan Pages
It is not that hard to create a fundamental fan page, and
many authors do this. But it is another matter to utilize that page for
marketing purposes. The first thing you need to know is steps to make your page
dynamic and interactive, so that it stands from the rest of the pages which are
out there. Consider utilizing the numerous applications which are available to
make your page pop! Make sure your page brands you as the author, and then
utilize the other applications showing off all your novels.
Don't have a boring biographical section. Section of marketing
is all about connecting along with your fans. Many people can appreciate humor,
so use your bio section to own some fun. Be creative and people will remember
you.
Understand Facebook Algorithms
Many people don't realize that Facebook has a very complicated
algorithm that it uses to decide what posts, or "news feeds" that it
will show users. So whenever you post content, you have to help keep these
algorithms in mind. Your posts must certainly be interactive, with links to
other articles, videos, and so on. But in addition, you need to help keep the
information relevant. And you never, ever, want to bore your reader along with
your posts.
Why is this important? When you can engage your followers,
and they like or comment on your own posts, these comments show through to
their personal pages. So you are reaching a fresh audience like that - an
audience that will visit your page and turn into a fan. And fans become buyers.
Using Your Page As A Blog
You need to use the notes application in an identical method
to a web log, posting short articles, sample writings, and more. This will keep
your fans informed, and encourage them to look and comment on what you wrote
(and that, remember, goes to their personal page). That is also an effective way,
showing people what a great writer you are! You can even include sample
chapters here.
Final Thoughts
There are many ways to use a Facebook fan page for book
marketing. You may also use other social networking venues to construct your
Facebook following. But you must think from an advertising standpoint whenever
you post to your fan page. In the event that you would like to receive more
tips on steps to make a Facebook fan page, and how to market via your page,
visit here for more tips.
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