SEO techniques that help your website to obtain better page
rank in search engines can be both White Hat and Black Hat. White hat
techniques are accepted as ethical and useful long haul, while black hat
methods forcibly manipulate page rankings which are either discarded or not
preferred simply because they flout the ethical norms. You should know the
difference between those two and select a strong that utilizes only white hat
techniques. Otherwise, your website gets penalized or blacklisted by the search
engines. If you're wondering about effective white hat SEO techniques that can
help you make the cut, listed below are the top 5 that can help you in your
endeavor:
Design a well structured site: Being an SEO specialist, you
ought to take excellent care of the structure of one's website. Make it simple
so that the search engine crawlers can simply navigate through all of the pages
and understand the subject matter of each page. So, make your pages well
structured using headers and sub headers. Understand that search engine
crawlers find it difficult to read Flash images. So, use ALT tags in your
images to make them search engine friendly. In case you have dynamic WebPages,
remove session IDs to make them able to be crawled by the search engine robots.
Titles and Meta Tags: Your page titles and other page text
should be descriptive. To ensure that your WebPages are indexed, use an
assortment of targeted keywords and small paragraphs that describe what your
website or the specific website is all about. As opposed to using the same Meta
data for the WebPages, it pays to combine and match, so that you have Meta tags
which can be unique to each web page.
Finding and using targeted keywords: Do adequate research to
find the relevant keywords that describe your website and every one of its
pages as well. Each of the WebPages should have keywords specific to the
offerings or the subject matter of this page. Remember not to stuff the pages
and your Meta tags with keywords.
Include quality content: Understand that content could be
the king. Your website should provide relevant content complete with good
headings. Well written content can increase the popularity of the website and
make it garner better page rankings.
Get keyword rich inbound links: You should try to obtain
links from popular and relevant sites and from good neighborhood. If possible,
try to use your targeted keywords as anchor texts to make the most of the web
link juice. You should target thematic links and stay away from FFA networks
and link farming.
So, use these points to ensure that your website gets
noticed by the users and search engines alike.
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