Facebook and Twitter are not just social networking tools
they have become the most powerful social business networking tools. You can
make your company grow with the right usage of these most important social networking tools. The best thing is the full time interaction facilities made available
from their website that enables you to speak with people (your customers).
Increase Organic Traffic and Generate Leads
Facebook and Twitter are helpful in increasing incoming
organic traffic to your website. Intelligent webmasters might also utilize them
strategically to generate leads with their e-Commerce website. To improve
traffic and generate leads from Facebook following steps are involved:
Signing Up to Facebook - To take advantage of Facebook for
professional benefits one needs to join up first. During registration people
need to offer some essential information and verify their account fully for
authenticity of the consumer being registered.
Making Friends - Making friends (or say adding potential
customers to your profile) are the main part of Facebook marketing. But, it's
very simple. You can join groups or communities matching your niche business
and make new contacts with others for the reason why that a community or social
network. Later you can send a friend request to those people. When you yourself
have existing customer's contact email in your email account (Gmail, Hotmail,
AOL and other email accounts), you can import them to Facebook and lead them to
become friends and family on Facebook.
You can now begin promoting your company on Facebook. But,
you must take action tactically. Directly promoting your website on Facebook
may harm your reputation. For direct promotion, its better you create Fan pages
representing your company and add people there. You can update them with the
latest happenings in your company via a Fan page or tweets.
With the help of Facebook and Twitter you can raise your
customer loyalty in your products and services. Whether it's Twitter or
Facebook, users can post their message which is seen for all buddies in friend
list. Like live chat function (that me be available on your website), you need
to put it to use to offer instant customer service to both your potential and
existing customers.
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