Social Media Marketing Strategies For Businesses

Facebook

Facebook is one of the most commonly used platforms for social media marketing of brands and businesses. While you could be by using this platform for your social media marketing activities and getting accomplishment as well, listed below are two ideas to enhance and enrich your business's Facebook presence.

1. What are people discussing your company? Use Targeted Conversations to learn!

Whenever you type several keywords linked to your brand and business, you will discover various search results. Of all the search results, there are a few results which are old posts from people's News Feed. These help you understand what sort of conversations happen about your company and what people's opinions about your company are.

2. Use the Poll feature to create in people's opinions in groups and events

Earlier, you can create polls from your own timeline itself. Now this has been replaced by a ‘polls only in groups and event pages ‘feature. This helps you get feedback about events conducted by your company and feedback about other activities conducted.

Twitter

The social media marketing techniques utilized on Twitter must be yielding you accomplishment, but going an action further, it is best to complete a little bit more to get better results. Listed below are 2 ideas to boost the output of your efforts placed into marketing your company on Twitter.

1. Keep an eye on those who unfollow you

If you are a small business still building your brand in the social media marketing space, especially Twitter, it is essential for you really to keep a track of who is unfollowing you. If influences from your own industry feature in the set of individuals who have unfollowed your Twitter handle, then it is a red alert for you really to check your Twitter strategy.

2. Research hashtags before with them

When you are using hashtags in your tweets, it is better to know more about them. This helps ensure you employ hashtags unique to your company, thereby helping you develop a solid identity on Twitter. In the future, your customers and potential customers will surely manage to associate the hashtags with your company or brand. Topsy is a tool which you need to use to analyze hashtags. It is a free tool which provides you with the analysis of varied hashtags.

LinkedIn

LinkedIn can be useful for social media marketing of brands and businesses. The forms of posts carried on LinkedIn are slightly different from those on other social media marketing platforms. The social media marketing techniques useful for LinkedIn are slightly on the serious, intellectual side. Listed below are two social media marketing tips to help you make use of the power of LinkedIn better.

1. Add media files to your LinkedIn profile

LinkedIn allows you to add several types of media files to your profile. This can be quite a good way to portray your company's work to the people out there! Embedding files to your LinkedIn profile has been a very easy process. This helps you develop a portfolio of your work.

2. Produce a Showcase Page

LinkedIn supplies a Showcase Page feature to companies. This is an area of the Company Page but can be an exclusive section which may be used to advertise your products and services. The benefit of having a showcase page is you can have content specific to your target audience. This helps draw the eye of your audience easily.